First thing after – is a communication campaign the ignites and sustain the desire to run for the re-opened service and cultural venues, straight after the quarantine ended. We want to lead the people and multiply the traffic to the small and cultural businesses as soon as it welcome possible.
The campaign gets started in Instagram with the challenge #firsthingafter, a bit of #36daysoftype idea and mechanics. This viral wave can roll over the ‘quarantine’ campaigns that build up the ethical and responsible behaviour patterns #dontshoptillyoudrop #covid19advert and others. We build thematic series accordingly with the most desired and most suffering business.
What we need: artists, designers and writers: your support with smart graphics and hashtags; influencers: your public participation and support to deploy and ignite a wildfire; tech builders and platforms: advice (and help) to assemble (or build) a booking aggregator to put together local businesses on demand; register smart mechanics incentives (member brings member etc); outsource for more people too serve the clients when demand grows high. And we believe, it will come.
See some sketches here.
art, design, smm, writing